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Jeep

Jeep

How do you communicate the city-friendly character of Jeep's Compass, and Renegade, without losing the adventurous spirit that makes Jeep Jeep?
Idea: Adventure is merely a matter of perspective.


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Adventure is a matter of perspective.

It is in Jeep’s spirit to always lean towards the next adventure; whether that be in the city or in the wild. With an open mind, adventure can truly be found everywhere.

 
 

Credits:
Agency:
Leo Burnett
Creative team: Flavia Ventura, Robin Sanderson
Creative Director: Alessandro Antonini