Jeep
Jeep
How do you communicate the city-friendly character of Jeep's Compass, and Renegade, without losing the adventurous spirit that makes Jeep Jeep?
Idea: Adventure is merely a matter of perspective.
Adventure is a matter of perspective.
It is in Jeep’s spirit to always lean towards the next adventure; whether that be in the city or in the wild. With an open mind, adventure can truly be found everywhere.
Credits:
Agency: Leo Burnett
Creative team: Flavia Ventura, Robin Sanderson
Creative Director: Alessandro Antonini