FC Barcelona Female team
FC Barcelona Female Team
Problem: Many people don’t consider feminine football “football”.
Observation: Football itself doesn’t care about gender: it treats men and women the same.
Idea: Football is for footballers.
Football is for footballers.
On Woman’s Day, through a TV spot and different print ads, we demonstrated how football isn’t a matter of gender.
Prints – On three continuous newspaper pages, we placed three different ads. Each ad continued the message of the previous: “Football is not for girls.” “Football is not for boys.” “Football is not for girls, nor for boys. Football is for footballers.”
“Football is not for girls”.
“Football is not for boys”.
“Football is not for girls. Nor for boys. Football is for footballers”.
Credits:
Client: FC Barcelona
Agency: Miller O'Connor
Creative team: Carlota Serra, Flavia Ventura, Andrea De Pablos
Production: Studio Carmel
