FC Barcelona Christmas Campaign
FC Barcelona Christmas Campaign
Problem: In our society, there is very little acceptance of differences and diversity.
Observation: Barça unites its fans without making differences between social class, age, race, or sexual orientation. All that matters is sharing the Club’s values.
Insight: “When I see a Barça supporter, I feel an instant connection. It’s as if I already deeply knew the person because of all the values I share with them.”
Idea: Barça is an extraordinary family. https://www.fcbarcelona.es/es/navidad
Message: “A family, playing as a team, can break any barrier.”
An extraordinary family.
What would you call a family that isn’t defined by social class, age, race, gender, or sexual orientation? The main character of our commercial, an Asian-Catalan elementary schooler, calls it is “extraordinary”. Because “a family, playing as a team can break any barrier”.
Short videos – We created content for each one of the barriers FC Barcelona’s “extraordinary family” overcomes by playing as a team.
Alexa Putellas breaks the gender barrier.
Nélson Semedo breaks the race barrier.
Leo Messi, being the spokesman of the campaign and of FC Barcelona, reminds us that together we can break the barriers of gender, race, age, disability, and sexual orientation.
Christmas Card
Like every Christmas, we sent all FC Barcelona fans a greetings card. This time though, the card was the girl’s drawing picturing her extraordinary family: Barça. Alluding that each person receiving the card, no matter the race, age, gender, or sexual preference, is without a doubt part of this incredible extraordinary family.
Credits:
Client: FC Barcelona
Agency: Miller O'Connor
Creative team: Carlota Serra, Flavia Ventura
Production: Studio Carmel
