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Seat Cupra

Seat Cupra

Observation 1: Cupra drivers, the Goal-driven, are passionate people who are constantly pursuing new goals.
Observation 2: Pursuing goals not only implies motion towards them but also feeling emotion and adrenaline.
Idea: Cupra is empowered by your goals.

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Empowered by your goals.

In order to reach a particular objective, we need to move towards it. The Goal-Driven knows sitting on a sofa isn’t getting them anywhere. For that, they move. Seat Cupra isn’t just physically powered by their goals, it is empowered by them.

 

Commercial storyboard – Our commercial is one continuous take of different movements some extraordinary beings, around the world, undertake in order to pursue a specific goal. Our objective is for our target to start thinking about what their goal might be, getting them to move for it.

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Prints – In our prints we showcased the movement of some “goal-driven” beings.

 

Credits:
Client: Seat Cupra
Creative agency: Miller O’Connor
Creative team: Carlota Serra, Flavia Ventura, María Calderón
Art direction: Victor Riba

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