Iaios
IAIOS
IAIOS is a brand of warm winter sweaters – “recovered knit sweaters” – made with 100% recyclable wool and sustainable processes.
Problem: Due to climate change, winters are becoming shorter and shorter.
Observation: Picking IAIOS instead of another sweater brand does good for the environment and therefore helps winters becoming longer.
Idea: IAIOS’ attitudes to make winters last longer.
IAIOS’ attitudes to make winters last longer.
We created different videos suggesting simple tips to live a more sustainable life and help winters last longer. These creativities were released both on IAIOS’ social media channels and as paid ads.
IAIOS’ attitude #1: Reuse glass pots.
IAIOS’ attitude #2: Lend and borrow.
IAIOS’ attitude #3: Use reusable bags.
IAIOS’ attitude #4: Use soap in bulk.
Credits:
Client: IAIOS
Agency: Miller O'Connor
Creative team: Carlota Serra, Flavia Ventura
Art Direction & Photography: Lara López
