Jampis

As a creative agency responding to the claim “Stay true”, we wanted to create a brand true from head to toe; from values, mission, and communication. So we gave birth to Jampis. The easy going pyjama World-Changers sleep in. https://jampisleep.com/

Jampis is locally made in Barcelona, it is unisex, it communicates truly, it is 100% organic cotton, and, lastly, it is solidary. The mission of the brand is clear: to contribute not only to a more sustainable world but to the children and the future of our society. For that, 15% of Jampis’ profit is donated to a project in Kenya called Kings and Queens of Kibera: a non-profit organization that has been working for more than 15 years to guarantee a better future to kids born and raised in the suburbs of Nairobi.

Communication:
Observation 1: People who are trying to change the world in some way are tired.
Observation 2: Jampis is a comfortable pyjama who, being solidary, actually helps the world.
Conclusion: With Jampis not only world changers sleep well, also kids in need.
Idea: Better sleep for all.

Jampis is a sustainable unisex pyjama available in 5 different colors, all perfect for a comfortable night of sleep.

Communication: our communication, both on social and on our website is 100% truthful. We show people while actually sleeping, yawning, and generally being tired. Our first photoshoot was, in fact, taken over a 48h stay at a farm house, where we could take shots of the models actually sleeping.

Why pretending life is easy when sometimes it isn’t? We aren’t only truthful in what we show, but also what we say.

On social media, we alternated campaign shots, campaign messages and shots of our consumers chilling in their Jampis.