Beewise

In a society where the new generations feel ever more distant from the world of finance and investments, Azimut, the Italian asset management company par excellence, wanted to give everyone, especially Millennials, the opportunity to reach their goals through investments. And so the Beewise app was born, a simple and innovative investment app designed to bring everyone, even the most inexperienced, closer to the world of finance.

Communication:
Observation 1: Investing feels like something very complex for Millennials. Something “you” cannot do.
Observation 2: Beewise makes investing quite simple.
Idea: Invest, make them change their mind.

Video launch. We called for an investing revolution through the voice of the infamous Money Heist professor. Our calling was towards newby investors to go for it and start making their dreams into reality thanks to Beewise.

Our print campaign played on clichés people usually go on about the world of investments, twisting them so that people would invest in order to prove them wrong.

/ “Only experts know how to make money”. Beewise – Invest, make them change their mind.
/ “To make money, you already need to have it”. Beewise – Invest, make them change their mind.
/ “If you aren’t rich, you can’t invest”. Beewise – Invest, make them change their mind.
/ “Saving is the best kind of investment”. Beewise – Invest, make them change their mind.
/ “To win you only need to bet on cryptos”. Beewise – Invest, make them change their mind.

On social media, just like in any type of communication, we used a very friendly tone of voice in order to communicate with our target. Our social posts played with information otherwise categorized as complex as well as giving advice to the new generation of investors, and prompt them to read Beewise’s blog articles.

Credits:
Client: Azimut Investing
Agency: Bitmama
ECD: Nicola Gotti
Creative Directors: Valeria Fuso, Fabio Montalbetti
Creative team: Giada Rivella, Flavia Ventura